I have always been an enthusiast of public policies focused on urban mobility. When Niterói — a city with over 80km of bike lanes — launched a free bike-sharing system via app, I saw the perfect opportunity to merge my daily routine as a cyclist with my design skills.

After weeks of real-world use, I identified several friction points that made picking up and returning bikes a little bit slow. In an urban environment, usability has a direct impact on safety: every extra second spent with a phone exposed in public represents an unnecessary risk.

The goal of this redesign was to optimize the user journey through:

Clarity in Instructions: Improved visual hierarchy to highlight critical information and prevent operational errors.
Streamlined Flow: A drastic reduction in the number of clicks required to complete essential tasks.
Preventive Security: Minimizing device exposure time in public spaces through fast and objective interactions.
Contextual Interface (Dark Mode): Monitoring screens (such as the trip timer) were designed in forced Dark Mode to reduce contrast with the surroundings, making usage more discreet and secure.

ENZO ESBERARD

Apaixonado por design. Estou sempre em busca de soluções ousadas e intuitivas.