NITBIKE

I have always been an enthusiast of public policies focused on urban mobility. When Niterói — a city with over 80km of bike lanes — launched a free bike-sharing system via app, I saw the perfect opportunity to merge my daily routine as a cyclist with my design skills.

After weeks of real-world use, I identified several friction points that made picking up and returning bikes a little bit slow. In an urban environment, usability has a direct impact on safety: every extra second spent with a phone exposed in public represents an unnecessary risk.

The goal of this redesign was to optimize the user journey through:

• Clarity in Instructions: Improved visual hierarchy to highlight critical information and prevent operational errors.

• Streamlined Flow: A drastic reduction in the number of clicks required to complete essential tasks.

• Preventive Security: Minimizing device exposure time in public spaces through fast and objective interactions.

• Contextual Interface (Dark Mode): Monitoring screens (such as the trip timer) were designed in forced Dark Mode to reduce contrast with the surroundings, making usage more discreet and secure.